Overview of Our Blog Content Writing Process
Although the below process can vary greatly depending on the input and needs of our clients, the consistent key to our success is in the preparation and planning: setting our writers up for success. Production and actual writing is only a tiny portion of our blog writing process, as you’ll see.
Step 1: Content Strategy & Consultation
One of our managing partners will consult with you to ensure our services are a good fit for you and your content marketing needs. We’ll discuss your concerns, your goals, your struggles, and answer any questions. We also will set proper expectations for expectations based on your industry and budget. This discussion ensures a healthy long-term business relationship with one another.
This often leads to a broad analysis and larger discussion of your existing content and future plans that we tend to refer to as content strategy, which is something we also offer as a standalone service.
Step 2: Blog Writer Assignment
Once we have a thorough understanding of your content creation needs, we will assign you a dedicated writer who has related industry experience to your company. If possible, he or she will be local to your location for potential in-person collaboration. When that’s not possible, our writers have previously visited clients in-person so he or she can gain an intimate, in-person understanding of your company and brand. All of our writers are exceptionally qualified, have relevant college degrees like English and Journalism, and have years of blog and article authoring experience.